Header Bidding Wrapper for AMP

As the consumption of content on hand-held devices continues to skyrocket, optimizing for speed has become a priority for the open web. Publishers, regardless of traffic volume, experimented with various frameworks and strategies to double/triple the page load speed on mobile. With the increasing demand, Google eventually launched ‘AMP’.


Accelerated Mobile Pages (AMP), in its essence, is about changing the way publishers design web pages for mobile internet. 

While it’s great to have a common, widely-accepted framework to design faster pages, publishers are faced with a new set of problems – Audience tracking, measurement, and most importantly, monetization. As you’re here, we assume you know that monetizing AMP pages isn’t a straightforward process. Why? 

Well, AMP removes third-party JS tags from the pages and instead, uses its own library files.

So, can’t we monetize AMP pages at all? Of course, we can. But not as you monetize regular (non-AMP) pages.


You can use our header bidding wrapper to monetize AMP pages. A wrapper can help you overcome all the limitations of RTC. From connecting to multiple demand partners to manageability to reporting, you can do it all via a wrapper interface and dashboards. Apparently, the wrapper should support AMP and use server-side bidding to run auctions seamlessly. Many prebid-based wrappers make use of prebid server to implement s2s auctions.

Header bidding is an essential programmatic technique for generating the most revenue from your inventory. However, to fully realize the additional revenue, you must work with and test out multiple demand partners—and implementing a wrapper is the most efficient (and only) way to do so. Consider what you need from an operational and technical perspective and what resources you have available, then rely on this guide to help direct you where to look for the best solution.